Direct mail is a form of marketing communication which is personalised. A personalised letter or email which contains information specific to that client is a form of direct mail. Direct mail can be very powerful because it can create more of a connection with customers because it can be designed to use information specific to them and hold more relevance than blanket marketing communications.
As a design agency, we design all sorts of creative marketing including direct marketing, direct mail, point of sale, digital print, lytho printing, outdoor printing and large format printing.