Point of Sale
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If your products are purchased in a shop or retail setting then getting the Point of Sale (POS) right is essential to your bottom line. People buy for a variety of reasons. Some people shop based on price which means that as long as your products are clearly marked and customers can find what they are after your success may be heavily affected by the competition. This is most likely in generic goods like CDs / DVDs where there is no difference between the products.
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Premium customers are people who buy based emotion. Exclusive clothing boutiques are a prime example where customers are buying the whole package from the way they are greeted entering the store to the way the products are laid out to the bag their clothes are placed in before they leave.
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The thing to remember about POS is that if your products are on show you can't help but send out messages. If your display isn't up to scratch it affects not only whether a customer will make a purchase today, but your brand, your reputation and the likelihood they will return.