Advertising Services
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We offer marketing, creative and print buying services.
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Marketing
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When buying advertising services it is important for us to understand the marketplace you work in. We need to know the key driving forces and how your marketing strategy should feed into the adverts you place. How are you differentiating your products? What is it that will turn your customers on? In the marketing stage, you also need to decide which media to advertise in. You might consider magazines, newspapers or online media. The key here is to work out which media will provide the best return on investment and allocating the budget appropriately?
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Then it's time to decide on a campaign theme. What are you trying to communicate to the marketplace? What perception are you trying to challenge? What messages will help customers purchase your product or service above a competitors?
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Creative Design
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Creative Design is without doubt, the fun bit! It is the process of turning the marketing knowledge into coherent, simple, strong messages that will break through the clutter and change the way your customers think about you. One of your main criteria in choosing an agency to work with should be their portfolio of work. How did they deal with previous briefs and did the creative efforts hit the mark?
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Print / Media Buying
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Successfully buying advertising has two main aspects to it - selecting the right media to reach and communicate with your target market, and how well you can negotiate buying the advert. Media suppliers like many businesses are interested in ongoing revenues to support their basic business costs. Our advice is to focus on choosing the right media and creating a planned campaign for at least 6 months. Not only will it improve the likelihood that your customers will retain the messages you are presenting, but it gives you much more room for negotiation a good price!