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K. McGuinness Opticians: Flyers / Ads / Posters / Website / Branding
Background to K. McGuinness Opticians
K. McGuinness Opticians has been established for over 30 years and has two practices in Washington and Newton Aycliffe.
The Brief
K. McGuinness Opticians wanted an ongoing marketing campaign which included flyers for leaflet drops, advertisements in the local press and internal point-of-sale material including posters and stickers. They also needed a well optimised website and a coherent brand to run across the whole marketing effort.
The Solution
We created a tagline 'Treat Your Eyes to K. McGuinness Opticians' which has run across all the promotional media we have produced. 'Treat Your Eyes' was a simple way to communicate the message that going to the opticians is more than just a regular purchase. It's something existing and potential customers should value highly and treat themselves to the best. John McGuinness was kind enough to write a testimonial - Click here for testimonial
Pictures from the K. McGuinness Opticians Project
