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Sight Opticians Logo (Posters)

Sight Opticians: Posters

Background to Sight Opticians

Sight Ltd is an opticians in Peterlee, County Durham.

The Brief

To create a window display and direct mail.

The Solution

Using market research along with consultation with Sight, we produced a targeted poster and direct mail campaign. Our target market fell into three broad categories, the youth market, the middle-aged market and the mature market. Click on the links below to see how we targeted them. The day after one of our posters was put on display, a new customer came into the shop, commented on the eye catching poster (which made him enter the store), and spent £160 on some new frames.

Pictures from the Sight Opticians Project



Pictures from the Sight Opticians Project (Posters)
Pictures from the Sight Opticians Project (Posters)
Pictures from the Sight Opticians Project (Posters)
Pictures from the Sight Opticians Project (Posters)
Pictures from the Sight Opticians Project (Posters)
Pictures from the Sight Opticians Project (Posters)
Pictures from the Sight Opticians Project (Posters)

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