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Google Analytics

What is Google Analytics?

Google Analytics is an online software tool which gives statistics on the visitors to your website.  It measures a whole host of useful facts and figures about the people who visit your site in order to help you better plan and monitor the success of your website.

Google Analytics is installed using a piece of tracking code which is present on every page of your website.  This enables Google to monitor what people do when they visit your website and crucially - where they came from.

The Google Analytics Dashboard

When you first log on to Google Analytics, you will be presented with a dashboard which gives you an overview of the last month's activities.  You'll see a line graph showing the visitor numbers and the following key overview statistics:

  • Visits Per Month (total)
  • Pageviews (the number of pages users have clicked on in total)
  • Pages/Visit (the average number of pages people clicked on when they visited your website - this is important because the bigger this number, the more popular your website is and the more people are using it)
  • Bouce Rage % (the %age of people who left after one click - is your website so bad that people are leaving straight away! - if so - this will tell you how many people are)
  • Avg. Time on Site (obviously, the longer people spend on your website - the more it is of interest to them and the more likely they are to do what you want them to do).
  • New Visits % (this shows the proportion of visitors who have never been to your website before)

Traffic Sources

This is one of the most important areas of the site because it shows where people are finding your website from.  Not only does Google Analytics give you a breakdown of the websites your visitors were at before they came to your site, it gives you a list of the most popular keywords which were used to find your site.

We offer a full Digital Agency solution, working with many of our clients on on-site and off-site Search Engine Optimisation (SEO).  We continually monitor traffic volumes through certain keyphrases to analyse trends and report to our clients on the most successful keywords and phrases as well as any opportunities for growth. 

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