Google Analytics is an online software tool which gives statistics on the visitors to your website. It measures a whole host of useful facts and figures about the people who visit your site in order to help you better plan and monitor the success of your website.
Google Analytics is installed using a piece of tracking code which is present on every page of your website. This enables Google to monitor what people do when they visit your website and crucially - where they came from.
When you first log on to Google Analytics, you will be presented with a dashboard which gives you an overview of the last month's activities. You'll see a line graph showing the visitor numbers and the following key overview statistics:
This is one of the most important areas of the site because it shows where people are finding your website from. Not only does Google Analytics give you a breakdown of the websites your visitors were at before they came to your site, it gives you a list of the most popular keywords which were used to find your site.
We offer a full Digital Agency solution, working with many of our clients on on-site and off-site Search Engine Optimisation (SEO). We continually monitor traffic volumes through certain keyphrases to analyse trends and report to our clients on the most successful keywords and phrases as well as any opportunities for growth.