A call-to-action, or CTA is a request on your website for customers to do what it is you want them to do. Skim down to the bottom of this page and you'll see ours. After reading this page, or reading a series of pages on our website, we'd like you to give us a call, tweet us, join us on Facebook or email us to talk about your marketing. Without those calls-to-action, you might reach the bottom of the page and be a little lost as to what to do next.
There are many things which make up a good call to action. Many are relatively large on the page, making them easy to click on. They use short 'action' style words like, 'register', 'call' or 'buy' to make it easy for the users to understand what they are being offered. Many have more design work put into them than other areas because they carry more importance within the page. If the most important thing someone can do on your website is 'buy now', then the more 'clickable' the button, the better!
For Weetons.com, an Online Food Shopping website for the Harrogate delicatessen, Weeton's - we created 4 distinctive calls to action on the homepage. The first is the main banner of the website which rotates through some of the reasons people get excited about Weeton's. Underneath there are three banners. The first promotes the 'cheese club' a very popular club for cheese lovers who sign up to a monthly subscription to receive cheese every month from Weeton's. The second is a link to the Weeton's Magazine in pdf form which introduces customers to the full range of products in an attractive brochure. Finally, Weeton's is currently hunting for the best staff to work at their Harrogate store. The final CTA links to a page where prospective employees can apply.
Effective calls to action used in the right way can drive traffic and new customers to your door. So why not click on one of ours (below) to find out more!